Redesigning WIZAD’s Marketing Website to Improve Clarity and App-Download Intent
Redesigning WIZAD’s Marketing Website to Improve Clarity and App-Download Intent
Redesigning WIZAD’s Marketing Website to Improve Clarity and App-Download Intent
Marketing Site, Growth, AI, Responsive Website
Marketing Site, Growth, AI, Responsive Website
Role
Product Designer
Scope
Website Design, UI Copywriting, Content Design, Conversion Optimization, Content Architecture & Micro‑Interactions
Timeline
July 2021 - Dec 2022
Client
Wizad.AI Kerala Startup Mission
Technology Innovation Zone
Kochi, Kerala, India
01. The Problem Statement
Users visiting the website couldn’t clearly understand what the product does or why they should download it, resulting in high drop-off and low conversion. We needed a clearer value story, better structure, and a more modern design.
Users visiting the website couldn’t clearly understand what the product does or why they should download it, resulting in high drop-off and low conversion. We needed a clearer value story, better structure, and a more modern design.
02. Before
Old Website - Visitors Left Without Downloading App
Old Website - Visitors Left Without Downloading App
Failed to communicate the product’s capabilities.
Users leave without taking action
Lack of real-use cases
No compelling CTA's
No product value
Failed to communicate the product’s capabilities.
Users leave without taking action
Lack of real-use cases
No compelling CTA's
No product value
03. After Redesign
Fully responsive, conversion-focused website that communicates WIZAD’s core values to increase app-download intent for new users.
Fully responsive, conversion-focused website that communicates WIZAD’s core values to increase app-download intent for new users.
04. Impact
Drived 300K+ App downloads, 5M+ Creatives Generated and #3 Ranking App in Playstore under Design Category
Drived 300K+ App downloads, 5M+ Creatives Generated and #3 Ranking App in Playstore under Design Category
✔ Showcased real design outputs so that visitors instantly see relevance to their business
✔ User Logos + Right positioning helped to build instant credibility for skeptical SMB's
✔ Contextual content design made Wizad.AI's value unmissable
✔ Restructured marketing site to a conversion machine
✔ Showcased real design outputs so that visitors instantly see relevance to their business
✔ User Logos + Right positioning helped to build instant credibility for skeptical SMB's
✔ Contextual content design made Wizad.AI's value unmissable
✔ Restructured marketing site to a conversion machine
