Launching Wizad 0 to 1 : An AI-Powered design tool for SME's. 5M+ Creatives, 300K+ Downloads, Top‑3 in Design category
Launching Wizad 0 to 1 : An AI-Powered design tool for SME's. 5M+ Creatives, 300K+ Downloads, Top‑3 in Design category
Launching Wizad 0 to 1 : An AI-Powered design tool for SME's. 5M+ Creatives, 300K+ Downloads, Top‑3 in Design category
AI, Generative, Mobile SaaS, SMB Tools
AI, Generative, Mobile SaaS, SMB Tools
AI, Generative, Mobile SaaS, SMB Tools
Role
Product Designer
Scope
0-1 Product Design, AI UX, User Research, MVP Validation, User Onboarding, Usability Testing
Timeline
July 2021 - Dec 2022
Client
Wizad.AI Kerala Startup Mission
Technology Innovation Zone
Kochi, Kerala, India
01. What I Owned
Owned end-to-end experience - from validating willingness to pay, defining the ICP, to designing and shipping the mobile app
Converted 25 paying customers from live user interviews — before product launch.
Shipped a mobile AI design app that generated 5M+ creatives, reached 300K+ downloads, and hit top‑3 in the Design category.
Owned end-to-end experience - from validating willingness to pay, defining the ICP, to designing and shipping the mobile app
Converted 25 paying customers from live user interviews — before product launch.
Shipped a mobile AI design app that generated 5M+ creatives, reached 300K+ downloads, and hit top‑3 in the Design category.
02. The Problem
Inconsistent Brand identity and collapsed digital visibility of SME's
Inconsistent Brand identity and collapsed digital visibility of SME's
Small business owners needed daily on‑brand social content but lacked time, budget, and tools - leading to inconsistent posting, missed trends, and collapsed digital visibility.
Small business owners needed daily on‑brand social content but lacked time, budget, and tools - leading to inconsistent posting, missed trends, and collapsed digital visibility.
03. The true 0–1 Journey
Finding the Right ICP : Why Restaurants were the first target ?
Finding the Right ICP : Why Restaurants were the first target ?
Planned and synthesized research, to built a database of 500+ SME owners in the demography - Kochi, India.
Created cold calling pitch scripts and enabled conversations to filter down 200 strong leads.
Identified strong resonance with restaurant owners
Planned and synthesized research, to built a database of 500+ SME owners in the demography - Kochi, India.
Created cold calling pitch scripts and enabled conversations to filter down 200 strong leads.
Identified strong resonance with restaurant owners
High posting demand + High design dependency + Zero bandwidth.
And existing visual assets via delivery platforms made them ideal for rapid validation and early monetization.
High posting demand + High design dependency + Zero bandwidth. And existing visual assets via delivery platforms made them ideal for rapid validation and early monetization.
High posting demand + High design dependency + Zero bandwidth. And existing visual assets via delivery platforms made them ideal for rapid validation and early monetization.
04. Hero Moment / Turning Point
1-1 User Interviews. 25+Onboarded Before MVP
1-1 User Interviews. 25+Onboarded Before MVP
We built a simple MVP that generated creatives from delivery‑partner profiles and tested it with 50+ interviews and live in-person demos. During demo session : 25+ restaurant owners paid on the spot after seeing their designs getting generated live!
Proving that :
1. The problem was painful enough to pay for
We had clear signal before deeper development investment.
We built a simple MVP that generated creatives from delivery‑partner profiles and tested it with 50+ interviews and live in-person demos. During demo session : 25+ restaurant owners paid on the spot after seeing their designs getting generated live!
Proving that :
1. The problem was painful enough to pay for
We had clear signal before deeper development investment.
05. Process
A non-linear, evidence-driven design process
A non-linear, evidence-driven design process
06. Identifying core user needs
Defining design direction focusing on 3 major pain points
Defining design direction focusing on 3 major pain points
Effortless design generation
Default social media calendar
Personalized content recommendations
Effortless design generation
Default social media calendar
Personalized content recommendations
07. The Solution
Introducing Wizad.AI - A mobile first design agency app that generates instant on-brand creatives.
Introducing Wizad.AI - A mobile first design agency app that generates instant on-brand creatives.
A mobile-first AI marketing buddy for SMEs.
Not a template tool.
Not a complex design editor.
A mobile-first AI marketing buddy for SMEs.
Not a template tool.
Not a complex design editor.
Core Experience : 1) Generate branded designs instantly with AI
Core Experience : 1) Generate branded designs instantly with AI
Feature : AI design engine
Benefit : User uploads product photo and click generate
Outcome : 3 branded design options in seconds
Business Impact for User : Massive increase in content velocity
Feature : AI design engine
Benefit : User uploads product photo and click generate
Outcome : 3 branded design options in seconds
Business Impact for User : Massive increase in content velocity
Core Experience : 2) Default Social Media Calendar
Core Experience : 2) Default Social Media Calendar
Feature : Auto-generated content for special days & festival days on a click
Benefit : Removes “what to post today?” paralysis
Outcome : Consistent posting
Business Impact for User : Higher engagement on special days = Higher revenue potential for business owner
Feature : Auto-generated content for special days & festival days on a click
Benefit : Removes “what to post today?” paralysis
Outcome : Consistent posting
Business Impact for User : Higher engagement on special days = Higher revenue potential for business owner
08. Behavior Shift
What changed for Users?
What changed for Users?
Before Wizad : Design creation and posting was inconsistent, stressful, and delayed.
After Wizad :
✔ Less dependency on agencies/freelancers
✔ More design options in seconds
✔ Brand identity strengthened
✔ Consistent posting
✔ More engagement
Before Wizad : Design creation and posting was inconsistent, stressful, and delayed.
After Wizad :
✔ Less dependency on agencies/freelancers
✔ More design options in seconds
✔ Brand identity strengthened
✔ Consistent posting
✔ More engagement
09. Results & Impact
5 Million + Design generations,
300K + App Downloads &
#3 Ranking in Design Category
5 Million + Design Generations,
300K+ App Downloads
& #3 Ranking in Design Category
5 Million + Design Generations,
300K+ App Downloads
& #3 Ranking in Design Category
We successfully launched our AI design tool Wizad to Product Hunt, App Store & Play Store. Wizard brought generative AI to small businesses in a form they could actually use : mobile‑first, context‑aware, and focused on outcomes.
We successfully launched our AI design tool Wizad to Product Hunt, App Store & Play Store. Wizard brought generative AI to small businesses in a form they could actually use : mobile‑first, context‑aware, and focused on outcomes.
