Launching Wizad.AI 0 to 1 : Making Generative Design Practical for SME’s.
Launching Wizad.AI 0 to 1 : Making Generative Design Practical for SME’s.
Launching Wizad.AI 0 to 1 : Making Generative Design Practical for SME’s.
Launching Wizad.AI 0 to 1 : Making Generative Design Practical for SME’s.
300K+
App Downloads
5M+
Creatives
#Top3
Playstore Design
300K+
App Downloads
5M+
Creatives
#Top3
Playstore Design
/ project highlights
AI design tool built for SMEs that needed on-brand social media marketing content fast and simple. I helped Wizad.AI to validate the market, define ICP by converting 25+ paying users from live demos - all before product launch, and then shipped the end to end mobile app experience.
Since launch, 300K+ people & small businesses around the world have generated 5M+Creatives with Wizad.ai - making it #Top‑3 App in the Design category in Playstore.
AI design tool built for SMEs that needed on-brand social media marketing content fast and simple. I helped Wizad.AI to validate the market, define ICP by converting 25+ paying users from live demos - all before product launch, and then shipped the end to end mobile app experience.
Since launch, 300K+ people & small businesses around the world have generated 5M+Creatives with Wizad.ai - making it #Top‑3 App in the Design category in Playstore.
300K+
App Downloads
5M+
Creatives
#Top3
Playstore Design
Services /
Deliverables
AI UX, User Research, MVP Validation,
User Interviews & Onboarding, Usability Testing,
ICP Validation, and App Design
AI UX, User Research,
MVP Validation, User Interviews & Onboarding, Usability Testing,
ICP Validation, App Design
Industry /
tags
AI, Mobile SAAS,
SMB Tools
The Problem
Inconsistent Brand identity and Collapsed Digital Visibility of SME's
Inconsistent Brand identity and Collapsed Digital Visibility of SME's
Small businesses and solopreneurs spend over $200B annually on marketing, but most struggle with execution. They either overspend on agencies or waste time juggling multiple tools - Canva for design, ChatGPT for content, Meta for ads—none of which work together. SME owners needed daily on‑brand social content but they lacked time, budget, and tools - leading to inconsistent posting, missed trends, and collapsed digital visibility.
Small businesses and solopreneurs spend over $200B annually on marketing, but most struggle with execution. They either overspend on agencies or waste time juggling multiple tools - Canva for design, ChatGPT for content, Meta for ads—none of which work together. SME owners needed daily on‑brand social content but they lacked time, budget, and tools - leading to inconsistent posting, missed trends, and collapsed digital visibility.
The vision
Wizad as first AI-powered full-stack marketing app for SME's
Wizad as first AI-powered full-stack marketing app for SME's
Wizad was envisioned as the first full-stack marketing engine that automates content, branding, and execution.
Giving SMBs agency-level marketing without the cost or complexity.
Wizad was envisioned as the first full-stack marketing engine that automates content, branding, and execution. Giving SMBs agency-level marketing without the cost or complexity.
Wizad was envisioned as the first full-stack marketing engine that automates content, branding, and execution. Giving SMBs agency-level marketing without the cost or complexity.
Key Decisions : True 0–1 Journey
Finding the Right ICP :
Why Restaurants were first target ?
Finding the Right ICP :
Why Restaurants were first target ?
We built a database of 500+ SME owners,
Planned and synthesized research in the demography - Kochi, India.
Filtered down 200 strong leads,
and created cold calling pitch scripts,
Identified strong resonance with restaurant owners due to
High posting demand + High design dependency.
We built a database of 500+ SME owners,
Planned and synthesized research in the demography - Kochi, India.
Filtered down 200 strong leads,
and created cold calling pitch scripts,
Identified strong resonance with restaurant owners due to
High posting demand + High design dependency.
Hero Moment / Turning Point
25+ Onboarded with Demo MVP
25+ Onboarded with Demo MVP
Process
Evidence-Driven Design Process & Identifying Core User Needs.
Evidence-Driven Design Process & Identifying Core User Needs.
The Solution
Generate Branded Designs Instantly : Core Experience 1
Generate Branded Designs Instantly : Core Experience 1
A mobile-first AI marketing buddy for SMEs. Not a template tool. Not a complex design editor.
A mobile-first AI marketing buddy for SMEs. Not a template tool. Not a complex design editor.
Feature : AI design generation
Benefit : User uploads product photo and click generate
Outcome : 3 branded design options in seconds
Business Impact for User : Massive increase in content velocity
Feature : AI design generation
Benefit : User uploads product photo and click generate
Outcome : 3 branded design options in seconds
Business Impact for User : Massive increase in content velocity
Social Media Calendar : Core Experience 2
Social Media Calendar : Core Experience 2
Feature : Auto-generated content for special days & festival days on a click
Benefit : Removes “what to post today?” paralysis
Outcome : Consistent posting
Business Impact for User : Higher engagement on special days = Higher revenue potential for business owner
Feature : Auto-generated content for special days & festival days on a click
Benefit : Removes “what to post today?” paralysis
Outcome : Consistent posting
Business Impact for User : Higher engagement on special days = Higher revenue potential for business owner
Tradeoffs
Tradeoffs
Intentionally Choosing Simplicity over Flexibility for Faster Adoption
Intentionally Choosing Simplicity over Flexibility for Faster Adoption
We didn't build a full-featured design editor, for customization, and didn't widened the ICP too early before the core segment was proven. We also prioritized speed of output over creative control, because the SME owners needed reliable content generation more than a professional design editor workflow. That tradeoff made the product easier to adopt and understand.
We didn't build a full-featured design editor, for customization, and didn't widened the ICP too early before the core segment was proven. We also prioritized speed of output over creative control, because the SME owners needed reliable content generation more than a professional design editor workflow. That tradeoff made the product easier to adopt and understand.
Outcomes & Impact
Outcomes & Impact
Behaviour Shift : What Changed for Users?
Behaviour Shift : What Changed for Users?
Wizard brought generative AI to small businesses in a form they could actually use. With Wizad 2.0, we’re strengthening retention and monetization by improving generation quality, usability, and user experience, paving the way for $1M ARR and beyond.
Wizard brought generative AI to small businesses in a form they could actually use. With Wizad 2.0, we’re strengthening retention and monetization by improving generation quality, usability, and user experience, paving the way for $1M ARR and beyond.
