WORKS

WORKS

WORKS

Curated collection of other works spanning IC contribution, directional design leadership, and 0-to-1 product design.

02 / website redesign

Wizad.ai

Improving Clarity & App Download Intent on marketing website

Improving Clarity & App Download Intent on marketing website

project highlights /

WIZAD’s marketing website was not clearly communicating what the product did or why users should download the app, which led to drop-off and weak conversion. Wizad needed a clearer value story, better structure.


I redesigned the website to communicate a clearer value story, improve content structure, and strengthen app-download intent. Making it #Top 3 ranking in the Design category.

MaskEX Pay needed a clearer way to manage onboarding, multi-currency accounts,P2P payments, exchange, and payment status across personal and business users. I designed a scalable wallet & payments experience and design system that reduced confusion, improved trust, and helped the team ship 140+ screens with 2X faster handoff and 40% lesser inconsistencies.

300K+

Downloads

5M+

Generations

#Top3

App in Playstore

MY ROLE

Directional Product Designer embedded

with the founder and core team

Services /

Deliverables

Website Design · UI Copywriting · Conversion Optimization · Content Architecture

Industry / tags

Marketing Website, Responsive Screens

Outcome

300K+ App Downloads.
#Top 3 Ranking App in Playstore under Design Category.
Driven by a clearer value story

300K+ App Downloads.
#Top 3 Ranking App in Playstore under Design Category.
Driven by a clearer value story

Contextual and business-relevant messaging turned Wizad.AI's marketing site into a clearer download funnel.

Contextual and business-relevant messaging turned Wizad.AI's marketing site into a clearer download funnel.

Before & after

Restructuring a Vague Marketing Website into a Conversion Machine.

Restructuring a Vague Marketing Website into a Conversion Machine.

CREATIVE ARCHIVES

CREATIVE ARCHIVES

Collection of other works, explorations and creative direction.

Includes Website Designs, Mobile App Designs, Creative Direction & Video Production, Packaging Designs, Marketing Collaterals & Brand Identity.

*Some of them has been simplified and anonymised, respecting client confidentiality.

/ TECHFEST promo video

RISE

KILLER INSTINCTS

RISE

Back in 2018.

We were reviving our college tech fest after years. 

We needed a promo video which was original.
But lacked time to shoot the ideas which were under discussion.

And 2 days before the event announcement, we got a wild idea.


I roped in my video editor friend Rohit, and shared it.

Getting all excited and right from that moment, we burned the midnight oil, scripting and preparing a base structure, and collecting all the needed visuals. The next day, we recorded narrations and pulled another all-nighter for editing, sound fx and then did the final touches. 

We poured our hearts into it. And 2 sleepless nights after, 

We got our promo video ready.


On the launch day, we projected this promo video in front of all the students and faculties in my college.

Everyone got all fired up to be a part of the event after that launch.

And our fest was a big success.

Despite the time crunch, it is still one of my proudest creations.

Watch here : "RISE : Official Promo Video for Drishti 2018 Tech Fest. College of Engineering Trivandrum"

Want to hear the full story behind these projects? Let's talk.

Want to hear the full story behind these projects? Let's talk.

LOOKING FOR A SENIOR PRODUCT DESIGNER INSIDE YOUR TEAM?

LOOKING FOR A SENIOR PRODUCT DESIGNER INSIDE YOUR TEAM?

/ Zero Friction Execution
/ End to End Consultation for your Product Design Problems
/ Based in Dubai / Available for Remote Roles & Freelance Projects
/ Zero Friction Execution
/ End to End Consultation for your Product Design Problems
/ Based in Dubai / Available for Remote Roles & Freelance Projects

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