Reducing Buying Friction for High-Value Solar Purchases. Rebuilding AGS’s B2B/B2C E-Commerce Experience For Confident Comparison and Conversion
Reducing Buying Friction for High-Value Solar Purchases. Rebuilding AGS’s B2B/B2C E-Commerce Experience For Confident Comparison and Conversion
Reducing Buying Friction for High-Value Solar Purchases. Rebuilding AGS’s B2B/B2C E-Commerce Experience For Confident Comparison and Conversion
80%
Lesser Inconsistencies
3X
More Successful Transactions
80%
Lesser Inconsistencies
3X
More Successful Transactions
/ project highlights
AGS International is a solar/energy products company that sells solar panels, batteries, inverters and related services mainly in Dubai/UAE. Their old website was a basic, catalogue-style marketing site that does not fully support a modern, high-intent B2B/B2C buyer journey.
I redesigned AGS International’s web experience into a full e-commerce and decision-support platform.
AGS International is a solar/energy products company that sells solar panels, batteries, inverters and related services mainly in Dubai/UAE. Their old website was a basic, catalogue-style marketing site that does not fully support a modern, high-intent B2B/B2C buyer journey.
I redesigned AGS International’s web experience into a full e-commerce and decision-support platform.
80%
Lesser Inconsistencies
3X
More Successful Transactions
Services /
Deliverables
B2B/B2C E-Com Redesign, Product Decision Flows, Checkout Architecture, Conversion Optimization & Rebranding
Industry /
tags
B2B/B2C E-Commerce,
Energy Solutions, Conversion Optimization
Home Page (Before & After)
Turning a Static Catalogue into a an Action Led Product Exploration Path
Turning a Static Catalogue into a an Action Led Product Exploration Path
Product Page ( Before & After )
Capacity Decision Engine
Capacity Decision Engine
Additional Functionalities
Compare. Side by Side Product Specs Comparison
Compare. Side by Side Product Specs Comparison
Connect. System Builder
Connect. System Builder
Battery -> Inverter/ Solar Panel compatibility checker with specs table (model/capacity/warranty). Visual pairing confirmation
Battery -> Inverter/ Solar Panel compatibility checker with specs table (model/capacity/warranty). Visual pairing confirmation
Runtime Calculation for Transparent Cost Estimates
Runtime Calculation for Transparent Cost Estimates
Select battery -> Add home appliances (AC, fridge, lights) -> Instant Runtime + Cost estimate. PDF export for proposals.
Select battery -> Add home appliances (AC, fridge, lights) -> Instant Runtime + Cost estimate. PDF export for proposals.
Post Sale Lock-in with Seamless Warranty Registration
Post Sale Lock-in with Seamless Warranty Registration
Seamless cross‑device flow captures service data, turning one‑time purchases into service relationships.
Seamless cross‑device flow captures service data, turning one‑time purchases into service relationships.
Outcomes
Solar Sales Conversion at Scale
Solar Sales Conversion at Scale
✔ Static catalog into B2B‑ready E-Com.
✔ Reduced decision friction
✔ Improved product exploration
✔ Strengthened brand identity
✔ New customer-friendly functionalities.
✔ Positioned AGS as UAE solar authority for high‑value energy purchases
✔ Static catalog into B2B‑ready E-Com.
✔ Reduced decision friction
✔ Improved product exploration
✔ Strengthened brand identity
✔ New customer-friendly functionalities.
✔ Positioned AGS as UAE solar authority for high‑value energy purchases
