Building NAVO’s B2B-Ready Purchase System.
Founder Led E-Com Redesign for Premium Ergonomic Furniture Brand in UAE
Building NAVO’s B2B-Ready Purchase System.
Founder Led E-Com Redesign for Premium Ergonomic Furniture Brand in UAE
Building NAVO’s B2B-Ready Purchase System. Founder Led E-Com Redesign
for Premium Ergonomic Furniture Brand in UAE
Building NAVO’s B2B-Ready Purchase System.
Founder Led E-Com Redesign for Premium Ergonomic Furniture Brand in UAE
400+
Screens
3
Delivery Phases
4+
Months
400+
Screens
3
Delivery Phases
4+
Months
/ project highlights
As NAVO scaled, their existing e-commerce experience began to break under catalog complexity, B2B requirements, and operational overhead.
I partnered directly with the founder and core team to redesign NAVO’s webite into a scalable e-commerce system capable of supporting future growth with improved premium positioning
As NAVO scaled, their existing ecommerce experience began to break under catalog complexity, B2B requirements, and operational overhead.
I partnered directly with the founder and core team to redesign NAVO’s webite into a scalable e-commerce system capable of supporting future growth with improved premium positioning
400+
Screens
3
Delivery Phases
4+
Months
Services /
Deliverables
Rebranding, Catalog Architecture, Checkout System,
Design System, Resources Center and Expansion-Ready Product Page Logic
Rebranding, Catalog Architecture,
Checkout System, Design System, Resources Center and Expansion-Ready Product Page Logic
Industry /
tags
E-Commerce, B2B/B2C, Enterprise
Project Context & Challenges
B2C Ergonomic Furniture Catalog breaking under B2B Workspace Solutions Scale
B2C Ergonomic Furniture Catalog breaking under B2B Workspace Solutions Scale
Complex product catalog (variants, sub-categories, accessories)
Sales team overloaded due to B2B orders
High dependency on manual follow-ups
No structured way to access product resources
Need to position brand as market leader, not commodity seller.
Complex product catalog (variants, sub-categories, accessories)
Sales team overloaded due to B2B orders
High dependency on manual follow-ups
No structured way to access product resources
Need to position brand as market leader, not commodity seller.
Design Approach
The backbone of the project
The backbone of the project
I focused on : Decision points, Business logic, Edge cases and Scalability beyond launch - rather than jumping straight into screens.
I focused on : Decision points, Business logic, Edge cases and Scalability beyond launch - rather than jumping straight into screens.
Category & Product Architecture
Turning a Growing Product Catalog
into a Layered Product Discovery Model
Turning a Growing Product Catalog
into a Layered Product Discovery Model
Turning a Growing Product Catalog into a Layered Product Discovery Model
Product Page Before & After
Re-Engineering Individual Product Page for High-Intent Commerce
Re-Engineering Individual Product Page for High-Intent Commerce
Inventory State Handling
Turning Availability Gaps into Lead Opportunities to Capture Demand
Turning Availability Gaps into Lead Opportunities to Capture Demand
Checkout System
Eliminating Sales Friction by separating B2C and B2B Intent Before Payment
Eliminating Sales Friction by separating B2C and B2B Intent Before Payment
Resources Centre for Professionals
Extending E-Commerce Store
into a Professional Product Ecosystem
Extending E-Commerce Store
into a Professional Product Ecosystem
NAVO serves architects, interior designers, and businesses who require :
Product manuals, Technical spec sheets and CAD / 3DS Max files,
So along with the download components inside each product pages,
I designed an extra dedicated Resources Centre module with :
Clear progression from discovery to download
Email/login gating for lead capture
Category + keyword search
Product-linked assets
NAVO serves architects, interior designers, and businesses who require : Product manuals, Technical spec sheets and CAD / 3DS Max files,
So along with the download components inside each product pages, I designed an extra dedicated Resources Centre module with :
Clear progression from discovery to download
Email/login gating for lead capture
Category + keyword search
Product-linked assets
NAVO serves architects, interior designers, and businesses who require : Product manuals, Technical spec sheets and CAD / 3DS Max files,
So along with the download components inside each product pages, I designed an extra dedicated Resources Centre module with :
Clear progression from discovery to download
Email/login gating for lead capture
Category + keyword search
Product-linked assets
Scope Evolution & Outcomes
Shaping Product Direction through Direct Founder Collaboration
Shaping Product Direction through Direct Founder Collaboration
✔ Clear separation of B2C and B2B flows
✔ Reduced post-purchase corrections by sales
✔ Premium enterprise-ready brand positioning
✔ Scalable foundation for future categories/markets
✔ New features like Creating E-Quote
✔ Clear separation of B2C and B2B flows
✔ Reduced post-purchase corrections by sales
✔ Premium enterprise-ready brand positioning
✔ Scalable foundation for future categories/markets
✔ New features like Creating E-Quote
What started as a redesign quickly expanded as deeper business needs surfaced.
I worked directly with the founder and the core team and :
✔ Identified operational pain points
✔ Prioritized high-leverage UX decisions
✔ Balanced speed with long-term scalability
This naturally evolved into a Phase - 1 -> Phase - 2 mindset,
where design decisions were made with future iterations also in mind.
What started as a redesign quickly expanded as deeper business needs surfaced. I worked directly with the founder and the core team and :
✔ Identified operational pain points
✔ Prioritized high-leverage UX decisions
✔ Balanced speed with long-term scalability
This naturally evolved into a Phase - 1 -> Phase - 2 mindset, where design decisions were made with future iterations also in mind.
What started as a redesign quickly expanded as deeper business needs surfaced. I worked directly with the founder and the core team and :
✔ Identified operational pain points
✔ Prioritized high-leverage UX decisions
✔ Balanced speed with long-term scalability
This naturally evolved into a Phase - 1 -> Phase - 2 mindset, where design decisions were made with future iterations also in mind.
