Turning On‑Demand Car Battery Replacement & Installations into Mission‑Driven Service across UAE
Turning On‑Demand Car Battery Replacement & Installations into Mission‑Driven Service across UAE
Turning On‑Demand Car Battery Replacement & Installations into Mission‑Driven Service across UAE
On Demand Service, MobileApp, Operations, Midjourney
On Demand Service, MobileApp, Operations, Midjourney
Role
Product Designer
Scope
Service UX Design, Brand Strategy, Midjourney Visual Exploration, Product Design
Timeline
July 2021 - Dec 2022
Client
TLBNI by AGS International
Mobile app to get a car battery delivered and installed wherever your car is. The whole product is built around a “mission” metaphor: you deploy an agent, they show up, fix the problem, and close the loop.
Mobile app to get a car battery delivered and installed wherever your car is. The whole product is built around a “mission” metaphor: you deploy an agent, they show up, fix the problem, and close the loop.
Mobile app to get a car battery delivered and installed wherever your car is. The whole product is built around a “mission” metaphor: you deploy an agent, they show up, fix the problem, and close the loop.
01. The Problem
When Battery Panic Meets Bad Guesses
When Battery Panic Meets Bad Guesses
Dead battery = Immediate Stress. No clear "who/what/when". Drivers with dead batteries guessed specs, called unreliable services, waited hours - no clear ETA, stock status, or delivery tracking.
Dead battery = Immediate Stress. No clear "who/what/when". Drivers with dead batteries guessed specs, called unreliable services, waited hours - no clear ETA, stock status, or delivery tracking.
02. Brand Story & Core App Experience
Turning a Stress Call into a ‘Mission Handled’ Experience
Turning a Stress Call into a ‘Mission Handled’ Experience
Built a one‑decision home screen with clear promises + instant chat/call. (Battery Change - Primary, Car Wash & Tyre Change - Secondary). I used Midjourney-generated imagery to define and reinforce TLBNI’s mission metaphor across the brand experience.
Built a one‑decision home screen with clear promises + instant chat/call. (Battery Change - Primary, Car Wash & Tyre Change - Secondary). I used Midjourney-generated imagery to define and reinforce TLBNI’s mission metaphor across the brand experience.
03. Choosing Right Battery
3 Paths for Helping Drivers Pick the Right Battery Without Guesswork
3 Paths for Helping Drivers Pick the Right Battery Without Guesswork
Created 3 clear intuitive paths to help users choose.
Enter capacity if user already know it.
Enter car details (make/model/year) and let TLBNI suggest a match
Use OCR (Optical Character Recognition) to scan the current battery label with the mobile camera
Created 3 clear intuitive paths to help users choose.
Enter capacity if user already know it.
Enter car details (make/model/year) and let TLBNI suggest a match
Use OCR (Optical Character Recognition) to scan the current battery label with the mobile camera
Created 3 clear intuitive paths to help users choose the right one.
Enter capacity if user already know it.
Enter car details (make/model/year) and let TLBNI suggest a match
Use OCR to scan the current battery label with the mobile camera
04. Handling Stock
Designing around Real‑World Stock Limits
Designing around Real‑World Stock Limits
If Stock available -> Schedule immediately
If Out of stock -> Show alternative matches + Search market Support + WhatsApp Updates.
Conversations continue off‑platform without data loss even when stock runs low depending upon location or time.
If Stock available -> Schedule immediately
If Out of stock -> Show alternative matches + Search market Support + WhatsApp Updates.
Conversations continue off‑platform without data loss even when stock runs low depending upon location or time.
Created 3 clear intuitive paths to help users choose the right one.
Enter capacity if user already know it.
Enter car details (make/model/year) and let TLBNI suggest a match
Use OCR to scan the current battery label with the mobile camera
05. How TLBNI talk to users
Reassurance on the Way : Mission Tracking and Tone of Voice that Builds Trust
Reassurance on the Way : Mission Tracking and Tone of Voice that Builds Trust
I used the mission metaphor directly in system messages and UI micro copy so that customers feel like there’s a team actively working on their problem, not just a ticket in a queue - turning the stressful event into a guided mission.
I used the mission metaphor directly in system messages and UI micro copy so that customers feel like there’s a team actively working on their problem, not just a ticket in a queue - turning the stressful event into a guided mission.
06. Impact
On‑Demand Service at UAE scale
On‑Demand Service at UAE scale
✔ Designed a mobile‑first booking, technician discovery & dispatch, and roadside service platform for TLBNI that turns car battery emergencies into 60‑minute replacements across UAE cities. A mission‑critical service layer that scales with demand while delivering reliability when drivers need it most.
✔ Designed a mobile‑first booking, technician discovery & dispatch, and roadside service platform for TLBNI that turns car battery emergencies into 60‑minute replacements across UAE cities. A mission‑critical service layer that scales with demand while delivering reliability when drivers need it most.
